At Tryg we have used bmetric for several years. In part to gain insight as to why customers are calling, so we can offer better help, faster; and in part to make sure that our user experience is the best possible across channels, whether you want to buy online or talk to our sales department. bmetric has always delivered swift and high-quality service.Call-Tracking + Contact Personalisation
Your contact strategy is either tested or it is assumed.
Most businesses assume. Assumptions compound.
Test results don’t.
Splits your visitors. Measures what converts. Scales the winner. Carries every learning forward into the Contact Orchestrator’s next decision.
Hypothesis live
A
B
Trusted by leading European enterprises
Up to 0 Lift in qualified leads from the same traffic
0 Calls and leads handled on behalf of clients in 2025
Up to 0 Lift in ROAS when calls and forms become visible to your bidding platforms
Most of your contact strategy is assumed.
You assume a callback offer outperforms a phone number. You assume a 30-second slide-in beats a 60-second one. You assume showing a contact prompt mid-checkout helps more than it hurts. Some of those assumptions are correct. Some are quietly costing you. Without a test, you don’t know which.
Conversion rate, untested
Assumed
Actual
How it works
Split your visitors. Measure what converts. Scale what works.
Split
Visitor pool divided 50/50 — control group sees the current experience, impression group sees the challenger. Both run side by side, against the same audience.
Measure
Both groups measured against the metrics that matter — contact rate, lead quality, conversion to sale. Tests run until results reach statistical significance, not until you get the answer you wanted.
Scale
Winner rolls out. Loser retires. The Contact Orchestrator carries the learning into every future decision automatically.
What A/B Testing does.
- Splits. Visitors divided into control and impression groups, deterministically and consistently across sessions.
- Measures. Contact rate, lead quality, conversion to sale — against statistical significance, not noise.
- Scales. Winners ship, losers retire, and every result feeds the Contact Orchestrator’s next decision.
Testing is not a one-off exercise — it is how the system improves continuously.
Live results
Splitting visitor stream 50 / 50, measuring against converted contacts.
Questions your contact strategy can’t answer without a test.
Callback vs direct call
Does offering a callback on your pricing page generate more qualified leads than showing your direct sales number? One drives volume. One drives intent. The answer depends on your visitors, your product, and your sales team’s capacity. Test it.
Timing
Does a slide-in at 30 seconds outperform one at 60? Does showing a contact option on page entry perform better than showing it on exit intent? Timing assumptions are some of the most consequential and least tested decisions in contact strategy.
Channel mix
Should high-intent visitors see a phone number, a callback offer, or a contact selector? The right answer varies by segment, by campaign origin, and by page. A/B Testing tells you which combination converts at the highest rate for each context.
Suppression vs show
Does showing a contact option to a visitor mid-checkout increase sales-assisted conversions or cannibalise self-service completions? This is the question most businesses avoid because they do not want to find out. Test it and know.
Testing that doesn’t slow your team down.
Tests go live directly in the platform. No development cycles, no release windows, no coordination with engineering. The Contact Orchestrator handles the split, the Contact Builder serves both variants, and the results land in the same dashboard your team already uses.
You don’t run a research project — you run a test. The system runs the rigour.
Talk to an expertBaseline Test running New baseline
A Direct call
Call us now
0% conversion
B Callback offer
Get a callback
0% conversion
All traffic on A
Receiving traffic
Variant B is live
Where test results pay off.
A/B Testing isn’t a separate workflow — it’s the way every bmetric solution gets sharper. Every test result tightens the strategy behind one of these commercial outcomes.
Capture leads effectively
Test which contact prompt converts your highest-intent visitors. Roll out the winner; the Contact Orchestrator carries it into every comparable session.
Learn moreProve the value of marketing
Test which channel allocation drives the most attributable revenue. Let the results decide your spend mix — not last-click reports.
Learn moreDeflect service calls
Test which deflection prompt resolves issues without sending visitors to your sales line. Optimise the channel mix per visitor type.
Learn moreImprove with AI voice automation
Test which call-handling treatment produces the highest-rated outcome categories. Compound the gains by feeding results back into routing.
Learn moreA/B Testing measures.
The Contact Orchestrator decides.
A/B Testing produces the results. The Contact Orchestrator carries them into every future decision — visitors who behave like the converters in your last test get the winning treatment, automatically.
One measures what works. One acts on what was measured. Together, your contact strategy gets sharper with every cycle.
Explore Contact OrchestratorWhat our clients say
Related solutions
A/B Testing is one part of the picture.
Contact Orchestrator
A/B test results feed directly into the Contact Orchestrator. Every test makes future decisions more accurate.
Learn moreContact Builder
Every element the Contact Builder can deploy can be split tested. Design, format, placement, copy.
Learn moreCapture leads effectively
A/B Testing is how you prove which contact strategy generates the most qualified leads from your existing traffic.
Learn morePerspectives
Thinking we’ve been sharing lately
Ready to see it?
See which contact strategy actually converts — with data, not assumptions.
Book a demo and we’ll show you how bmetric’s A/B Testing measures contact strategy performance against the metrics that matter: contact rate, lead quality, and conversion to sale.
We’ll be in touch.
Thanks for reaching out — we’ll follow up with you shortly.
“Every test makes the next decision smarter. That’s the whole game.”
Mads-Emil · CEO, bmetric