At Tryg we have used bmetric for several years. In part to gain insight as to why customers are calling, so we can offer better help, faster; and in part to make sure that our user experience is the best possible across channels, whether you want to buy online or talk to our sales department. bmetric has always delivered swift and high-quality service.Call-Tracking + Contact Personalisation
Your contact strategy, made visible.
Callbacks. Forms. Overlays. Click-to-call. Chat handoffs.
Every contact format your visitors interact with — built to your brand.
Designed to your brand. Connected to your stack. Tracked from the first interaction. Built and tested without a single line of code.
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Branded callbacks, click-to-call, chat, chatbot — every contact channel.
Trusted by leading European enterprises
Up to 0 Lift in qualified leads from the same traffic
0 Calls and leads handled on behalf of clients in 2025
Up to 0 Lift in ROAS when calls and forms become visible to your bidding platforms
Most contact options look like an afterthought.
A form bolted onto a page footer. A chat widget that looks nothing like your brand. A phone number tucked at the bottom of a contact-us page. None of them are tracked individually. None of them adapt to the visitor in front of them. They weren’t designed for your brand or your business — they were designed to be deployable.
How it works
Built without code. Connected on day one. Tracked from the first interaction.
Build
Every contact format, built in the platform without a single line of code. Two format families — Interruption (overlays, slide-ins) and Embedded (forms, callback buttons) — cover every contact moment.
Connect
Wired into your CRM, dialer, call centre, and analytics. Every submission lands in real time, with full session context attached.
Track
Every element tracked individually. A/B test any design against a control. The Contact Orchestrator uses the results to inform future decisions automatically.
What the Contact Builder does.
- Builds. Every contact format — callbacks, forms, overlays, click-to-call, chat handoffs — without a single line of code.
- Connects. Wired into your CRM, dialer, and call centre. Submissions land in real time, with full session context attached.
- Tracks. Every element tracked individually. A/B test any design against a control. Outcomes feed the Contact Orchestrator’s next decision.
Two format families cover every moment: Interruption (overlays, slide-ins) and Embedded (forms, callback buttons, chat handoffs).
Live demo
Same brand. Different visitor.
The right contact format, every time.
The Contact Orchestrator decides which experience each visitor should see. The Contact Builder renders it — branded, connected, and tracked. Select a visitor type to see the format chosen, the systems updated, and the outcome logged.
Every element tracked.
Every design testable.
Every format the Contact Builder deploys is tracked individually. You know which design, which placement, and which trigger is generating contacts that convert. Not just that an interaction happened — what it produced.
A/B test any element against a control group. Measure the impact on sales leads, service call volume, and conversion rate before rolling changes out across your site. The Contact Orchestrator uses those results to inform future decisions automatically.
Talk to an expertOne studio.
Four commercial outcomes.
The Contact Builder is the delivery layer behind every bmetric solution. The same studio that captures a sales lead also routes a service visitor to self-service, surfaces an attribution-tracked callback, and triggers a follow-up when a call goes unanswered.
Capture leads effectively
The Contact Builder powers every callback request, form submission, and lead capture element your sales-ready visitors interact with.
Learn moreProve the value of marketing
Every contact the Contact Builder captures is attributed back to its campaign origin automatically. No manual tagging, no missing data.
Learn moreDeflect service calls
The Contact Builder surfaces self-service prompts, scheduled callbacks, and bot handoffs in every format your service visitors expect.
Learn moreImprove with AI voice automation
The Contact Builder triggers follow-up elements when the call outcome warrants — missed calls into callback prompts, completed sales into thank-you confirmations.
Learn moreSubmissions in real time. Wherever they need to land.
Every callback request, form submission, and chat handoff lands in your CRM, dialer, or call centre in real time — with full session context attached. Every interaction event flows to your analytics stack alongside online conversions. No copy-paste. No manual handoff.
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The Contact Builder delivers.
The Contact Orchestrator decides.
The Contact Builder is the studio. The Contact Orchestrator is the brain that commissions from it. The studio renders every callback, form, and overlay; the brain decides which experience each visitor should see, and when.
One renders. One decides. Together they form the execution layer of your contact strategy.
Explore Contact OrchestratorWhat our clients say
Related solutions
See it in action across our solutions
Capture leads effectively
The Contact Builder powers every callback request, form submission, and lead capture element on your website.
Learn moreDeflect service calls
The Contact Builder is how your contact strategy becomes something visitors actually see and interact with.
Learn moreProve the value of marketing
Every contact the Contact Builder captures is attributed back to its campaign origin automatically.
Learn morePerspectives
Thinking we’ve been sharing lately
Ready to see it?
What your visitors could interact with — built to your brand, connected to your stack.
Book a demo and we’ll show you how the Contact Builder creates every contact format your website needs, without a single line of code.
We’ll be in touch.
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“When marketing can ship a contact form on its own, the website finally keeps up with the strategy.”
Mads-Emil · CEO, bmetric